Super Skincare Ingredients Trending in 2020

Trending ingredients in skincare are driven by numerous elements including—health, wellbeing, exoticism, heritage, aestheticism, and the ingredients’ capacity to replace other ingredients that have received criticism for an unsustainable or unhealthy image. There will always be the classic tried and tested ingredients for skincare such as vitamin C, hyaluronic acid, retinol, and others that have worked for quite a long time and remain top in the skincare industry. However, there’s always a new selection of ingredients that come brimming with a positive buzz.

While unusual scents, flavours, or colours often attract novelty-seeking customers towards specific ingredients, the promise of nutrient-rich active elements is another reason why certain ingredients often trend over the others. It is no wonder then that the Active Ingredients for Cosmetics market is estimated to grow by US$1.3 billion worldwide in the next five years.

Here is a list of five super ingredients we have seen popping up all over the place this year.

  • Emu Apple —Also known as muntries or native cranberries, emu apple berries are known to provide intensive skin nourishment due to the high content of natural moisturizing wax it contains. The berries contain flavone glycosides, a significant skincare ingredient that accelerates absorption of other key ingredients into the skin and shields the skin from aging by fortifying the capillaries. Its unique ingredients make it ideal for decreasing dark circles and reducing puffiness in the eye zone. They additionally contain gallic acid, which is known to have skin brightening potential. Using emu apple extracts provides the skin with a significant glow, increases hydration and helps shield the epidermis from extreme cell damage that is caused by sun exposure or pollution.
  • Prebiotics and Probiotics Just as prebiotic and probiotic foods (like yogurt) help in maintaining a healthy gut, prebiotic and probiotic skincare products make skin healthier. Probiotics are the good bacteria and prebiotics are food consumed by the probiotics—so it is essential you’re your skin needs both. This combination is extremely beneficial in improving the skin’s surface protection by keeping the barrier intact and helping keep the skin’s microbiome in balance. Due to these properties they can help in treating skin conditions such as acne and psoriasis, as well as help reduce the dryness in the skin.
  • Poly Hydroxy Acids (PHAs)While you must be well acquainted with exfoliants containing alpha-hydroxy acids (AHAs) and beta hydroxy acid (BHAs), PHAs are a new group of acids that offers a gentler alternative—ideal for sensitive or delicate skin or for those who are using acids for the first time in their skincare routine. Similar to AHAs, they separate the ‘glue’ that holds the dead skin to the skin’s surface and accelerate cell turnover, assisting to reduce blemishes, fade pigmentation, and limit the presence or appearance of wrinkles and fine lines.
  • CicaA Korean beauty favourite, cica is touted as a miraculous ingredient for curing inflamed and damaged skin. Centella asiatica, the scientific name for cica, is a leafy green herb that has been used for centuries to treat wounds in countries such as China and Korea. Packed with amino acids, beta-carotene, fatty acids, and vitamins C, A, B1, and B2, cica is especially useful for sensitive skin and can calm redness, irritation and inflammation, repair and soothe skin, and reduce the presence of acne.
  • GinsengAnother ingredient that is often featured in a significant number of K-beauty skincare products is ginseng. Popular as a ‘superfood’ ginseng has now made its way to beauty products since its high levels of vitamins, minerals and antioxidants can help prevent and repair cellular damage. It can be utilized to help solve a wide range of skin issues ranging from smoothening out rough skin texture and uneven skin tone, to combating excess oil, cell damage and dehydration.

Always check with your dermatologist first!

While it is always exciting to try products featuring out new beauty ingredients, one must keep in mind that each person’s skin is different and hence will react differently to new ingredients. It’s always best to speak with your dermatologist before embarking on any new skin treatment. Your dermatologist, post assessing your skin type, is best suited to guide you on the correct ingredients or combination of ingredients that will help you maintain a permanent glow in your skin.

– By Kaya’s Expert Dermatologists


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