Nothing defines a neat, taut jawline like the razor-sharp edge of a perfectly shaped beard. It does a great job with the cheekbones too, as it races neatly across the mid cheek in a straight line or a curve.

Once you’ve nailed the look, you want it to stay that way. You can’t let the carefully cultivated 5 o’clock shadow get all hazy as stubble erupts across the border to soften those lines.

Now here’s the thing. Hair grows. Because that’s what it is meant to do.

From caveman to metrosexual

Body hair is an evolutionary hangover from a time when a cave was a family home in the side of a mountain, not a den with gaming kit and a mini fridge. Body hair kept our ancestors, the early homo sapiens, somewhat protected from the elements.

In the long journey from caveman to today’s metrosexual, we’ve gained intellect … and shed body hair. Although that’s a brilliant deal, we aren’t quite done yet. Our chests, backs and underarms could happily do without body hair.

Ditch the razor. Discover laser.

What if you could have the perfect beard line defined and set, once and for all? Just imagine – no stubble, no blur, and no bother. With the help of advanced laser hair removal which eliminates unwanted hair right from the root, you could lock the look – for life. The boundaries are defined. All you then need to do, going forward, is to trim to the length you wish to have. From sharp shadow to hirsute hipster, the choice is yours. It’s smart. It’s hygienic. It’s unbelievably convenient. Best of all, there’s no more razor cuts.

Laser hair removal does more than deliver permanently perfect beards. It gives you total freedom from body hair – chest, back, underarms… all areas where you’d like to be hair-free.

Laser gives you freedom from body hair. Gradually, for good

Each day, we grow hair and we lose it too. Why? Because hair grows in three different phases: the Anagen phase – the first and active phase in the cycle of hair regrowth, Catagen phase – which is a brief transitional period between growth and the resting cycle, and the Telogen phase – the resting stage of the hair growth cycle. This phase lasts until the hair is finally shed by friction.
Now what does all of this have to do with laser hair removal? It’s like this. At any given time, your hair is in any one of these three phases. Laser hair removal is only effective in the Anagen stage and this is why multiple treatments are needed. (It’s a bit like a shootout game. Its different guys who pop up every time, but you finally finish them all)

Get perfectly sorted from back, to chin, neck and even toe with the right choice of laser treatments. Nail the look, and it stays with you, with the help of our experts. That’s a whole lot easier than trying to run a razor down your own back, isn’t it!

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