5 Aesthetic & Beauty Trends That Will Rule 2022

As we come out of hibernation in the post-pandemic world, several new trends have emerged over the past two years. We saw a rise in skin minimalism, aka “skinimalism”, as one of beauty’s most prominent trends for 2021, according to Pinterest.  Minimally invasive procedures (like fillers, injectables & skin treatments ) also grew in popularity with 74% of American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) surgeons reporting an increase in demand.
And while some of these will continue, we can look forward to some exciting new ones as we adjust to our post-pandemic lifestyle.

At Kaya, we see new aesthetic and beauty trends ebb and flow as the world around us evolves. As a collective, we’re starting to move away from the cookie-cutter, ‘ideal standard’ looks. The core of beauty trends today is embracing the real you and focusing more on enhancing your natural look.

1.   The Anti-Zoom Boom

The ‘Zoom Boom’ refers to the uptick in people considering cosmetic procedures during the pandemic. Most likely, as a result of staring at themselves on zoom calls.  So, it’s not surprising that with the loosening of the pandemic restrictions a new trend i.e. ‘The Anti-Zoom Boom’ has emerged.

To hide away the stress of the last 2 years, people are opting for “tweakments”, that are more subtle and give more of a natural look. The Aesthetic Plastic Surgery National Databank reports that Botox has increased by 54% and filler treatments are up by 75% from 2019. Subtle treatments like PRF, RF microneedling, Fillers, Botox, and other Laser treatments are making a comeback to get that youthful yet natural look.

At Kaya, we offer solutions like the Dermal Fillers that help in enhancing and redefining your facial features and contours. Another option you can explore is the Thread Facelifts. This not only lifts your face, but also stimulates collagen formation and increases blood circulation which makes your skin look brighter, firmer, and plump.

2.   Rise in Demand for Body Sculpting Solutions

Sitting at home with nowhere to go? Check!

Gaining a few pounds in the pandemic year? Check!

Have no good reason to get up and work on yourself? Not anymore!

2022 is the year you get up and get back to business.

We’re seeing a definite rise in demand for Body Sculpting and Contouring Solutions. The body contouring market is set to rise to over $1.1 billion by 2022. People are looking to get back in shape quicker and lose the pandemic weight. Treatments like EmSculpt & TruSculpt help you get to your body goals faster and give you the confidence you want. The fact that these treatments are non-surgical and non-invasive has definitely contributed to their popularity.

3.   Luscious and Youthful Lips

Thanks to TikTok and every influencer trying out trends like lip blushing, younger-looking lips are in 2022. Yelp reports that TikTok-driven lip flip procedures are up by 107%. There’s more focus on altering both color and shape to create younger-looking lips.

If you want to hop on this trend, we have a few options that will help you achieve this trending look at Kaya. Carboxy Therapy promotes collagen rebuilding to make the lips plumper and increases circulation improving the color of your lips. Another treatment you can try is the
Q-Switch Laser that can be used on the lips to reduce the uneven tone of the lips by reducing the pigmentation to make them look fuller, softer, lighter, and fresher. This treatment also targets sun damage on your lips and stimulates collagen production.

4.   The Mommy Makeover

The American Society of Plastic Surgeons reported that 365,000 women between the ages of 20 and 39 opted for Mommy Makeovers. This trend includes options like breast augmentation and tummy tuck surgeries.

Being a working mom has not been an easy task for the last two years. The pandemic has been tough, especially for new moms and moms in general. However, these supermoms are ready to get back to work and to their fit physique. Mommy makeovers are making a comeback in 2022, with not just the aim to get rid of the extra weight, but primarily as a reason to feel good about your body.

If you are a mom who is looking to get back in shape, talk to us at Kaya. We understand how the journey from pregnancy to delivery can take a toll on your body and mind. But with us, the last thing you have to worry about is getting back to your pre-baby body. We have a wide range of treatments that we offer under Kaya’s Mommy Makeovers. From dark circle solutions, pigmentation solutions, hair loss solutions, to body contouring solutions, our experts are there to help you out to give you a makeover that will give you the best version
of yourself.

5.   Redefining Masculinity

The male-marketed beauty and grooming sector is on a roll and is expected to see a further rise in global sales of around $81.2 billion by the year 2024.

Traditional gender norms are fast becoming outdated and stereotypes are being subverted. The trend is all about being more gender-positive, and shifting focus from manly to humanly.

Being a man does not mean that you cannot indulge in some self-care, or refrain from wanting to make changes in your body to feel better about yourself. At Kaya, we have put together a unique range of experiences for men to make them feel confident and the best versions of themselves. Kaya Therapies For Men include treatments and solutions like laser hair removal, beard line shaping, jawline definition, face therapies, six-pack creation, body contouring and hair transplant.

Changing Standards of Beauty in 2022

Even though there are new trends that take over every year in the beauty industry, we can definitely see a shift towards accepting and loving your body in the emerging trends as well as in the overall conception of beauty.

While trends do matter in the beauty industry, at Kaya, we also believe that undergoing any cosmetic surgeries or non-invasive procedures should be a decision that you make for yourself. The point is that it should help you gain confidence and make you feel happy and satisfied with yourself. In our world of come-and-go trends, self-love rules forever!

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– By Kaya’s Expert Dermatologists

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